Improvement of corporate culture as a key factor for ensuring the involvement of staff (Procter and Gamble)/Аннотация к дипломной работе: Шкаб З.М.; Белорусский государственный университет, Институт бизнеса, Факультет бизнеса. - Минск, 2018. Научн. руководитель Мамонова Ирина Александровна

Abstract

Thesis: 57 p., Figures 1, Table 7, 59 sources, L7 app. The aim of the thesis is to analyse the role of staff involvement for improvement the corporate culture. Present research result of Procter & Gamble. Assess the factors that affect the organization’s performance. Procter&Gamble is also, known as P&G abbreviation of the official full name. The goals of research: Study theoretical view of corporate culture and staff involvement; Search for examples of staff involvement used by Procter&Gamble; Analysis of the organization’s internal environment, SWOT analysis. To assess prior financial performance of Procter&Gamble; To find ways of improving corporate culture of Procter&Gamble by developing recommendations.

The object of research: Procter&Gamble corporate culture. The subject of research: Improvement of corporate culture as a key factor for ensuring the involvement of staff Goals: to analyse the improvement corporate culture for ensuring staff involvement. Moreover, research of corporate culture and staff involvement at Procter & gamble. Determine culture development for better staff involvement at Procter&Gamble. Research methods: Theoretical framework of the subject. In the work used educational materials on management, and management of personal. Data of the object of research and author development. Secondary data internet search, primary data company annual report. Analysis of financial calculation of profitability, efficiency and liquidity ratios. Benchmark data. Potential development for better staff involvement is determined. The thesis work and analytical material correctly and objectively reflects the state of the process under investigation. All information borrowed from literature and other sources of theoretical and methodological position and concepts are accompanied by references.