Приемы использования инструментов социальных медиа в современной региональной веб-журналистике Беларуси

Abstract

Рассматриваются важнейшие тенденции развития интернет-журналистики Беларуси. Анализируется влияние новых технологий на творческую деятельность журналиста в провинциальном мегаполисе. Показывается, как новые функции социальных медиа меняют современное медиапространство. Выявляется наиболее оптимальная модель для распространения новостей в социальных сетях и определяются показатели успешности присутствия в них средств массовой информации. The main tendencies of development of regional Web journalism are the outcome of this study. The analysis of the influence of digital technologies on journalistic creativity is given. Some objective laws governing the function of regional Internet mass media are presented. The structure of media market has dramatically changed in recent years. The rapid development of online media sector in regions put competitive pressure on traditional mass media and caused apparent reallocation of financial, advertising and personal streams. A special kind of creative activity of journalists in multimedia is studied. Opportunities of news dissemination in social networks and specificity of presence of leading regional media in them are analyzed. Consequently they lead to the growing role of social media in modern Web journalism. The study found that social media demand fresh, innovative, creative ways of presenting information, based on the use of imaging technology. A common mistake is to duplicate content in social networks, which is located in the online edition. Number of visitors to the web site should be in a certain balance with the number of friends in social networks. Indicator of success with social networks in the modern regional web journalism in Belarus is users’ activity of their transition to the site, rather than the number of groups of subscribers.