Factor influencing trade show perfomance for spanish art and collecting sector

Abstract

The aim of this research is to determine the direct relationship between the planning of exhibition participation. This will allow exhibitors understanding why they decide to go to a trade show and what the objectives are. The study focuses on the art and collecting sector, great international importance, because is relevant in the media and the benefits to the host city. Spanish art sector has a character-ristic disparity, its performance in relation to the number of exhibitors and visitors, generally, is the inverse of the exhibition sector. Finally, the results confirm that exhibitors pursue the relationships, and information search and strengthen their image. = Исследуется проблемы получения прибыли от организации и проведения торговых выставок. На примере сектора искусства и коллекционирования, имеющего большое международное экономическое значение для Испании, определяются факторы, которые в наибольшей степени необходимо учитывать при планировании таких мероприятий.