Consumption Of Organic Products: An International Comparative Analysis Of University Students

Abstract

The aim of this paper is to analyze the point of view of university students about the environment and, more precisely, regarding the consumption of organic products. This analysis has been developed in two different geographical contexts, the State of Nevada in the United States and the Basque Country, Spain. Thus, we surveyed 607 college students from the University of Nevada, Reno, and 1086 from the University of the Basque Country. The results clearly show that American students most frequently consumed products labelled as organic. Through conducting a Chi-square test, it was found out that, beyond values and beliefs, factors that may be behind these differences are related to variables that the company can control.