LA DECISION DE INVERTIR EN LA MICROEMPRESA MICHOACANA

Abstract

This paper shows an application of the methodology in the formation of new companies under conditions in which the information used is considered deterministic or perfect, in levels of market research, marketing, pricing, location of the company, sizing, project engineering, budget and finance investments, and financial evaluation, besides presenting an assessment when flows can not be estimated with certainty, that motivates the formulation of models using techniques based on developments of the fuzzy subsets, the financial evaluation is conducted using criteria such as VAN and the TIR.