Обоснование системы маркетинга партнерских отношений на РУПТП «Оршанский льнокомбинат»

Abstract

During research on the basis of procedures of an assessment of a level of partner communications, the analysis of partners and partner attitudes on RUPTE "Orsha linen mill" the level of partner attitudes at the enterprise is estimated and value of clients is certain. The complex of actions on introduction of marketing of partner attitudes on the enterprises, including offers is developed: on formation of a database of external partners, progress of attitudes of cooperation in innovations, in marketing, partner attitudes in the internal environment of the enterprise.