Shaping the cultural identity of Chinese youth in the digital age

Abstract

Against the social backdrop of accelerating globalization and digitization, the cultural identity of Chinese youth is undergoing reshaping and regeneration. The value system of traditional culture and the communication logic of modern digital media intertwine, collectively constructing the youth's understanding and expression of their own cultural identity. Based on questionnaire survey data from 483 respondents, this paper explores the current state of cultural identity among Chinese youth, its influencing factors, and its changing logic in the digital age, aiming to reveal the dynamic mechanism through which traditional culture and digital media jointly shape youth cultural identity