Promoting the innovation and development of ecological tourism infrastructure in Anhui

Abstract

Improving the effectiveness of the ecotourism development is a significant task of regional development today. In world practice, ecological tourism is understood as responsible travel across the territory of a particular ecotourist destination, which gives an idea of its natural and cultural-ethnographic features, does not violate the integrity of ecosystems and contributes to the well-being of the local population. The development of ecological tourism in China in Anhui province will lead to the achievement of socio-cultural, infrastructural, environmental and financial-economic effects. To investigate consumer preferences and consider the index of involvement in ecotourism at the regional level the authors conducted a survey among residents of Chinese region, reflecting its results in the article