From cultural resources to economic value added: a cross-case analysis based on Chinese ethnic villages using the Johari Window model

Abstract

This study examines the cultural tourism development of ethnic villages in Libo County, (Guizhou Province of China), and the current state of cultural tourism in Belarus through the lens of the Johari Window model, combining an economic perspective to explore the dynamic mechanism of transforming cultural resources into consumption scenarios. By analyzing survey data from China Travel Service Culture Development Co., Ltd., this research reveals the impact of cultural information cognition gaps on tourism economy in the Libo case. Based on the data analysis findings, a three-dimensional improvement scheme is suggested. The study discovers that: (1) the transformation of implicit cultural resources into explicit ones is key to enhancing tourism economic efficiency; (2) the “bi-directional feedback loop” can reduce cognitive blind spots; (3) Belarus needs to learn from Chinese experience to construct a “culture – economy” transformer to address its capital and brand deficiencies. The research findings provide theoretical support and practical pathways for Belarusian cultural tourism development