Anhui Hongcun Rural Tourism: The Road of Sustainable Development of Tradition and Modernity

Abstract

Anhui Hongcun, as a model of the protection of ancient villages and rural tourism development in China, has attracted a large number of tourists with its unique natural scenery, rigorous village planning and rich historical and cultural resources. This paper analyzes the development process, current situation and challenges of rural tourism in Hongcun, and mainly discusses how to embark on a sustainable road of rural tourism through the interweaving of tradition and modernity. Combined with the data of the number of tourists in Hongcun in recent years, this paper expounds the successful experience of Hongcun in tourism resource development, protection and cultural inheritance, infrastructure construction and tourism service improvement, industrial integration and product innovation, aiming to provide reference for the development of rural tourism in other ancient villages