Tennis Event Communication Trends in Chinese New Media : annotation of master's thesis / Zhou Peng ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; academic supervisor Michael A. Guliuk

Abstract

This thesis purpose to assess the present state of Chinese media coverage of tennis events, analyze the diverse approaches employed by Chinese and foreign media in reporting on tennis events, identify the most effective strategies for promoting tennis in China and establishing new communication channels, and develop a comprehensive strategy for the growth of China's sports industry.