Communication Effectiveness of Short Music Video Applications (at the Example of Douyin) : annotation of master's thesis / Zhang Jipeng ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; academic supervisor Alexander S. Solodukho

Abstract

The thesis purpose to uncover challenges in communication within Douyin and proposes recommendations to enhance its effectiveness. It contributes to understanding the nuanced communication dynamics within short music video applications, particularly Douyin, in contemporary digital contexts.