Social Media as Trendsetters: the Case of Weibo : annotation of master's thesis / He Ziyun ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; academic supervisor Marharyta S. Fabrykant

Abstract

The master's thesis purpose is to analyses Weibo's role as a trend leader, its performance in user engagement, content dissemination, interactive mechanisms, and the challenges it faces, offering insights and references for other social media platforms.