The Interaction Between Traditional and New Media (a Weibo Case Study) : annotation of master's thesis / Jiang Changxi ; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication ; academic supervisor Larisa G. Titarenko

Abstract

The master's thesis aims is to analyze the respective advantages, existing problems and the development of interactive relationships between new media and traditional media, represented by Weibo in the media ecological environment, learn from and promote each other, thereby promoting the process of media integration.