APPLICATION OF BIG DATA ANALYSIS IN THE HOTEL INDUSTRY IN INNER MONGOLIA: аннотация магистерской диссертации /Shuo Zhang; БГУ, факультет международных отношений, кафедра международного туризма; науч. рук. Морозов Д.В.

Abstract

The purpose of this master's thesis is to comprehensively explore and analyze the application of big data analytics in the hospitality industry of Inner Mongolia. The study aims to uncover insights, patterns, and trends that contribute to the growth and sustainability of the region's hotel sector. By focusing on the unique characteristics and challenges of Inner Mongolia, the research endeavors to provide actionable recommendations for hoteliers and contribute to the broader understanding of big data applications in the global hospitality landscape.