International market entry strategies of Chinese companies Huawei and Xiaomi: communication aspects : master thesis annotation / Wang Zhenyi; BSU, Faculty of Journalism, Department of International journalism; Supervisor Pankou D. A

Abstract

The research purpose of this paper is to explore the communication strategies of Huawei and Xiaomi in entering the international market, and to provide useful experience and lessons for the internationalization development of other multinational enterprises in China and Belarus by studying their internationalization practices.