Электронная коммерция в интернационализации предпринимательской деятельности

Abstract

The paper explores the issues connected with the prospects of e-commerce development and its influence on the business internationalization growth and competitiveness strengthening. The evolution of e-commerce takes place under the influence of the factors determining the international business environment, namely, information technologies, telecommunications, changes in cultural, legal and commercial infrastructure. These changes allow a wide use of the e-commerce by small and medium enterprises in order to enter the international market. The author reviews the model describing the interconnection of the influence of external business environmental factors and inner characteristics of a company for internationalization of enterprises with e-commerce use. The author concludes with the practical importance of the research of the e-commerce use for enterprises and businesses.