Приоритетные направления туристской политики по оптимизации факторов конкурентоспособности туристского комплекса Беларуси

Abstract

The article explores the content of the concept "tourism policy". It shows the peculiarities of the formation and implementation of tourism policy at different hierarchical levels (global, national, regional, single agencies). The importance of national tourism administration in the realization of tourism policy is shown. The aims and the content of national tourism policy are treated within the framework of the international competitiveness theory of M. Porter and his "national rhombus " model. The national tourism policy of Belarus is viewed as a system of measures to optimize the main elements of the competitiveness of the tourism complex. The main directions of the state's influence on the development of competitive advantages of the Belarusian tourism complex are identified. The article points out the necessity of the realization of the selective growth strategy in the export of tourism services, of complementing of the national programme of tourism development by the indicator plans of the development of the priority sub-industries of tourism economy in Belarus (transit and transborder, ecological, rural, ethnic and hunting tourism).