The use of marketing communications on the example of the ZNWR brand

Abstract

The article discusses effective ways to promote a brand using the example of a well-known Belarusian clothing brand ZNWR. In modern conditions, brand development is not only come up with a name and logo. In order to evaluate its perception by consumers at the stage of brand creation, a whole range of qualitative and quantitative studies is required. The purpose of the study is to identify effective ways to promote the brand that can be put into practice