The use of marketing communications on the example of the ZNWR brand

Shcherbakova, D. S.

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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/314852

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DC Field	Value	Language
dc.contributor.author	Shcherbakova, D. S.
dc.date.accessioned	2024-06-25T12:06:57Z	-
dc.date.available	2024-06-25T12:06:57Z	-
dc.date.issued	2023
dc.identifier.citation	80-я научная конференция студентов и аспирантов Белорусского государственного университета : материалы конф., Минск, 10–20 марта 2023 г. В 3 ч. Ч. 2 / Белорус. гос. ун-т ; редкол.: А. В. Блохин (гл. ред.) [и др.]. – Минск : БГУ, 2023. – С. 304-306.
dc.identifier.isbn	978-985-881-551-6
dc.identifier.isbn	978-985-881-565-3 (ч. 2)
dc.identifier.uri	https://elib.bsu.by/handle/123456789/314852	-
dc.description	Факультет международных отношений
dc.description.abstract	The article discusses effective ways to promote a brand using the example of a well-known Belarusian clothing brand ZNWR. In modern conditions, brand development is not only come up with a name and logo. In order to evaluate its perception by consumers at the stage of brand creation, a whole range of qualitative and quantitative studies is required. The purpose of the study is to identify effective ways to promote the brand that can be put into practice
dc.language.iso	en
dc.publisher	Минск : БГУ
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки
dc.title	The use of marketing communications on the example of the ZNWR brand
dc.type	conference paper
Appears in Collections:	2023. Научная конференция студентов и аспирантов БГУ. В трех частях

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