China's Cultural Heritage in the Formation of the Country's Tourism Brand : abstract of master's thesis / Lu Yifan ; Belarusian State University, Faculty of Philosophy and Social Sciences, Department of Social Communication ; scientific adviser Irina I. Kalachova

Abstract

The purpose of the paper is to discuss the tourism development of traditional cultural sites in China, analyze the overall tourism industry situation after China's full re-opening after the COVID-19 epidemic, study the preservation of cultural heritage and the protection of normative documents, analyze the main objects of historical and cultural heritage, and present the survey results of 228 respondents.