Please use this identifier to cite or link to this item:
https://elib.bsu.by/handle/123456789/295766Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yanchevsky, A. A. | |
| dc.date.accessioned | 2023-03-24T08:32:17Z | - |
| dc.date.available | 2023-03-24T08:32:17Z | - |
| dc.date.issued | 2023 | |
| dc.identifier.citation | 79-я научная конференция студентов и аспирантов Белорусского государственного университета : материалы конф., Минск, 10–21 мая 2022 г. В 3 ч. Ч. 3 / Белорус. гос. ун-т ; редкол.: В. Г. Сафонов (гл. ред.) [и др.]. – Минск : БГУ, 2023. – С. 958-960. | |
| dc.identifier.isbn | 978-985-881-456-4 (ч. 3); 978-985-881-443-4 | |
| dc.identifier.uri | https://elib.bsu.by/handle/123456789/295766 | - |
| dc.description | Экономический факультет | |
| dc.description.abstract | This article considers advertising as one of the components of marketing, and analyzes the methods of its effectiveness. It also illustrates the relevance of studying various techniques for measuring the effect of advertising. The aim of the study is to show the importance of choosing the right advertising strategy for the enterprise | |
| dc.language.iso | en | |
| dc.publisher | Минск : БГУ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки | |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации | |
| dc.title | Methods of measuring advertising effectiveness | |
| dc.type | conference paper | |
| Appears in Collections: | 2022. Научная конференция студентов и аспирантов БГУ. В трех частях | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 958-960.pdf | 271,42 kB | Adobe PDF | View/Open |
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