Virtual and hybrid events as a fast-growing event industry trend

Abstract

This article is devoted to such forms of events as virtual and hybrid events, which have become a new reality in the event industry in connection with the Covid-19 pandemic. The statistical data of foreign surveys of event organizers are given, indicating the growing popularity of such events at the present time. The article focuses on the main advantages of online and hybrid events for both organizers and participants, primarily in terms of economic benefits, accessibility and security. In addition, some challenges that event organizers may encounter when holding events online are mentioned