Innovative mode of digital marketing

Abstract

We have entered the era of digital economy, which takes digital information and knowledge as key production factors and creates a new form of economic development. Digital marketing has been widely used. Many enterprises actively use different media and means, such as network and communication technology, to achieve the diversification of their marketing channels, which is important for enterprises to maintain the relationship with customers. At present, in the environment of digital economy, the development of the consumer market has shown new changes, which also puts forward higher requirements for the business development of enterprises