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https://elib.bsu.by/handle/123456789/293993Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Unanian, M. | |
| dc.date.accessioned | 2023-02-14T09:58:49Z | - |
| dc.date.available | 2023-02-14T09:58:49Z | - |
| dc.date.issued | 2023 | |
| dc.identifier.citation | Бизнес-пульс : Междунар. науч.-практ. студ. конф., Минск, 28 окт. 2022 г. : сб. материалов / редкол.: В. В. Манкевич (гл. ред.) [и др.]. – Минск : Институт бизнеса БГУ, 2023. – С. 241-244. | |
| dc.identifier.isbn | 978-985-7214-67-9 | |
| dc.identifier.uri | https://elib.bsu.by/handle/123456789/293993 | - |
| dc.description | Секция 4. Цифровая трансформация маркетинга в XXI в. | |
| dc.description.abstract | Over the past few decades, humans have become surrounded by too much information. As a result, users have become more discerning in their consumption choices. The same applies to advertising. Whereas in the past it was sufficient for the manufacturer to make a description of the product and demonstrate its properties, nowadays marketers have to be creative in order to entice potential customers | |
| dc.language.iso | en | |
| dc.publisher | Минск : Институт бизнеса БГУ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки | |
| dc.subject | ЭБ БГУ::МЕЖОТРАСЛЕВЫЕ ПРОБЛЕМЫ::Организация и управление | |
| dc.subject | ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Массовая коммуникация. Журналистика. Средства массовой информации | |
| dc.title | Undercover marketing | |
| dc.type | conference paper | |
| Appears in Collections: | 2022. Бизнес-пульс | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 241-244.pdf | 700,97 kB | Adobe PDF | View/Open |
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