Digital marketing promotes the digital transformation of enterprises accelerating the development of the digital economy

Abstract

With the rise of a new generation of the information technology revolution and industrial transformation, digital marketing is becoming an important direction and a high point of competition for the «Internet +» transformation. More and more exploration focus on keywords such as big data, cloud computing, and artificial intelligence in the COVID-19 post-epidemic era. Especially during the period when the epidemic caused resistance to the global traditional economy, the digital economy exploded with majestic vitality and bucked the trend, not only maintaining the momentum of rapid development, but also injecting huge energy into the global economic recovery, and escorting the normal economic and social order of society. Demonstrating the flexible advantage of crossing the barriers of time and space. Digitization may become the only way for enterprise development. Accurately grasping the digital economy laws and reasonably using big data marketing to meet the individual needs of consumers will become one of the key elements for various corporate brands to achieve market breakthroughs