Market Promotion of High-Tech Industrial Products Using the Video-Sharing Social Networking Service TikTok : abstract of master's thesis / Chen Zhanwei ; Belarusian State University, Faculty of Philosophy and Social Sciences, Department of Social Communication ; Scientific supervisor Uladzimir A. Ganski

Abstract

The purpose of the work is to study the market promotion of high-tech industrial products using the video-sharing social networking service TikTok, as well as to develop scientific and practical recommendations in the field of improving the key parameters of marketing promotion of various products and services in the social network TikTok.