Organization of an effective advertising company of an industrial enterprise while entering the international market: Master's Thesis / Vladimir Volodkovich; Faculty of Economics; Department of International Management; Scientific supervisor Serge Velesco

Abstract

Object of study is an industrial enterprise OJSC «MTW». Subject of study is the effectiveness of the advertising campaign while entering the international market. The purpose of master's thesis is the study of the features of the advertising campaign while entering the international market and improving efficiency based on the study and analysis of indicators of it’s activities on the example of industrial organization OJSC «MTW». Research methods: generalization, comparative analysis, economic analysis, systematization, logical data linking techniques. Research and development: considered the theoretical foundations of the advertising campaign; analyzed the main directions of the advertising campaign OJSC «MTW»; identified the conditions necessary for the development of an effective advertising campaign while entering the international market. Element of scientific novelty: developed proposals for the organization of an effective advertising company of an industrial enterprise while entering the international market. The scope of practical application: mprovement of promotional activities in OJSC «MTW».