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Please use this identifier to cite or link to this item: https://elib.bsu.by/handle/123456789/239458
Title: Improvement of marketing research Tools of the IT-sphere Company: Master's Thesis / Andrei Palchyk; Faculty of Economics; Department of International Management; Scientific supervisor Serge Velesko
Authors: Palchyk, Andrei
Keywords: ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки
Issue Date: 2019
Abstract: The object of the study is analysis of modern and traditional marketing research tools, relevance and efficiency of use. The subject of the study is the consumer structure of the Republic of Belarus. The purpose of the study is to identify the essence of the concept of “digital marketing”, analyze current and outdated marketing research tools, study the consequences of the implementation and use of the considered tools, develop a model aimed at improving the existing tools by growing the efficiency of their use. Methods: scientific literature analysis, descriptive and comparative methods, search, experiment, survey, generalization and classification of studied information. Master thesis is devoted to the study, classification, and analysis of modern marketing research methods, the use of tools and impact analysis, as well as the development of a model that improves these tools by growing the quality indicators of their effectiveness in the IT-sphere companies. The effectiveness of the use of marketing research tools directly affects the main indicators of business success, therefore it is relevant for permanent scientific research and observations.
URI: http://elib.bsu.by/handle/123456789/239458
Appears in Collections:2019

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