Marketing activity of the organization and directions of its improvement at LLC Partner Consultant/ Аннотация к дипломной работе: Лозовик В.А.; Белорусский государственный университет, Институт бизнеса, Факультет бизнеса. - Минск, 2018. Научн. руководитель Садовская Екатерина Юрьевна

Abstract

Thesis: 51 pages, 13 tables, 4 figures, 1 diagram, 35 resources, 9 appendixes. The object of study is the LLC “Partner Consultant”. The subject of study is the marketing activity of the organization “Partner Consultant”. Objective: to analyze marketing activities of the LLC “Partner-Consultant” and to offer recommendations for the improvement of the financial performance of the LLC “Partner-Consultant” by improving marketing activities. Methods: selection, observation, sorting and analysis of balance sheets and income statements; analysis of coefficients (relative indicators); DuPont Analysis. Research and development: theoretical base of the financial analysis, value, functions and informative base of the financial analysis was considered; an assessment of the financial activities of LLC “Partner Consultant” was conducted, measures to improve the financial performance of the organization were developed. The scope of possible practical applications are formulated in the present work, practical suggestions for improving the effectiveness of marketing activities that can be used by managers of enterprise. The author of the work confirms that results and analytical materials correctly and objectively reflects the state of the test process, and all borrowed from literature and other sources of theoretical, methodological and methodical positions and concepts are accompanied by references to their authors.