Strategic planning of business activities and ways to improve it at Katron LLC/Аннотация к дипломной работе: Лобан Д.Ю.; Белорусский государственный университет, Институт бизнеса, Факультет бизнеса. - Минск, 2018. Научн. руководитель Мацкевич Елена Вадимовна

Abstract

Thesis: 77 p., 20 Figures, 4 Tables, 88 sources, 20 app. Object of the study: Katron LLC. Subject of the study: strategic planning of business activities at Katron LLC. The aim of the study: to create a strategic plan and to develop recommendations on improvement of strategic planning process at Katron LLC. Tasks of the study: to investigate the theoretical background and methodological aspects of strategic planning; to perform strategic analysis of Katron LLC; to create a strategic plan for Katron LLC; to develop recommendations on improvement of strategic planning of business activities at Katron LLC. Methods of research: interviewing, direct observation, archival research, theoretical, implementation of the tools and methods of financial and strategic analysis. The company’s raw data, its Charter and other documentation, educational and public-domain data, legislative norms and regulations, as well as author’s elaborations were used throughout the study to analyse strategic performance of Katron LLC and its environment and make weighted judgements. Research and elaboration: the paper investigates theoretical background and significance of strategic planning of business activities and its methodological approaches; reviews and evaluates the internal and external environment of Katron LLC and its competitive positioning on the market; develops and investigates strategic options for Katron LLC; proposes possible economically grounded strategies Katron LLC can follow; and provides recommendations on the viable ways to improve strategic planning of business activities practices at Katron LLC. Feasibility and social significance of the study: practical implementation of the results of the study in business practices can effectively contribute to improvement of strategic and, as a result, economic efficiency of operations and activity of Katron LLC. The author acknowledges that materials used in the paper do correctly and objectively present the case, and all other party’s materials are accompanied by links to their original authors.