Marketing activity of OJSC “Volkovyssky meat-processing plant” and directions of its improvement/Аннотация к дипломной работе: Корожан М.В.; Белорусский государственный университет, Институт бизнеса, Факультет бизнеса. - Минск, 2018. Научн. руководитель Мацкевич Е.В.

Abstract

Thesis: 76 p., Figures 18, Pictures 7, Tables 13, 47 sources, 3 app. The object of this research is the company OJSC “Volkovyssky meat processing plant”. The subject is the marketing activity at OJSC “Volkovyssky meat processing plant” and the ways of its improvement. The aim is to improve the marketing activities of OJSC “Volkovyssky meat processing plant”, based on provided statements of the business activities of OJSC “Volkovyssky meat processing plant” for 2015-2017. Analyze marketing activities and make proposals for its improvement, calculating the economic effect from implementation. Method of research: scientific research methods: a dialectical system, analytical, statistical, marketing. Use in the work of educational materials on marketing, advertising, and data of the object of research and own development of the author. Research and development. Theoretical aspects of marketing: essence, types of marketing, analyzes the main economic indicators of work of OJSC “Volkovyssky meat processing plant”, the analysis of promotional activities and proposals for its improvement. The results of the study are universal and can be spread to other industrial enterprises. Technical, economic and social significance of the conducted research is that can be used in the practice of the studied company. The proposed measures allow to increase the efficiency of the company. The author acknowledges that some of the material correctly and objectively reflects the state of the investigated process and all borrowings accompanied by links to their authors.