Approach of fuzzy analytic hierarchy process to evaluate e-commerce websites

Abstract

With the fast development of internet and computers, economic commerce has become a significant way of running business over the Internet. Evaluation of a website is not so straightforward since many parameters or criteria are considered in judging of websites, especially for economic commerce websites. Due to the imprecise nature of the problem, this assessment cannot be addressed using the traditional Boolean logic. Three evaluated indexes include design, usability and reliability, which are chosen as effect factors to evaluate websites and the member function and fussy rules of factors are discussed. Analytic hierarchy process is a kind of common used multi-criteria decision making methods, which integrates subjective and personal preferences in performing analyses. It has been widely used in evaluating various kinds of multi-criteria decision making method problems in both academic researches and practices. However, due to the uncertainty and vagueness on subjective judgments of the decision makers, the crisp pair wise comparison in the conventional analytic hierarchy process seems too insufficient and imprecise to capture the right judgments of decision makers. In conclusion fuzzy method analytic hierarchy process is presented to evaluate electronic commerce websites.