https://elib.bsu.by:443/handle/123456789/186324 Mon, 20 Apr 2026 12:21:44 GMT 2026-04-20T12:21:44Z https://elib.bsu.by:443/handle/123456789/289591 Заглавие документа: Коммуникативные стратегии и тактики речевого воздействия в жанрах арт-журналистики (рецензия, репортаж) Авторы: Точицкая, Н. А. Аннотация: The article examines the communicative strategies and tactics of speech influence used in the presentation of an artwork and a cultural event in art journalism. The accelerating process of the commercialisation of art with a greater degree of intensity actualises the work as a commodity. In the representation of artistic culture in media discourse, this is manifested in a weakening of the analytical component and aesthetic appreciation. Media texts increasingly use entertainment approaches, and there is a tendency towards performativity and shock value, an ironic style. This is reflected in the stylistics of the media text, which has contributed to the active use of attractive speech means. Transformation processes have also affected such genres as review and reportage. Today it is almost impossible to find a classic review, which would present an analysis of the merits and demerits of the work and a competent assessment. The aim of review in art journalism is to announce, to attract the audience’s attention both to the work and to the author’s search, to promote the values of a consumer society. In reportage, the classic characteristics have also undergone changes. Today, this genre is characterised by authorial subjectivism, which is expressed in vivid self-presentation. As a result of the analysis of the Belarusian online publications, the main communicative strategies of speech impact have been identified: the advertising strategy, which is exemplified in the review, and the image building strategy characteristic to the reportage. In art journalism, the use of these communicative and speech practices led to a downgrading of art and the perception of a cultural event as an entertainment show. The problem addressed is important due to the relevance of the topic of interaction between media language and modern culture. Fri, 01 Jan 2021 00:00:00 GMT https://elib.bsu.by:443/handle/123456789/289591 2021-01-01T00:00:00Z https://elib.bsu.by:443/handle/123456789/284486 Заглавие документа: QR-код у практыцы раённых газет Беларусі Авторы: Iвашка, Ірына Алегаўна; Ivashka, Iryna Аннотация: У артыкуле разгледжаны магчымасці выкарыстання QRкодаў у раённым друку. Выяўлены станоўчыя аспекты прымянення тэхналогіі ў мясцовых выданнях, звяртаецца ўвага на праблемы ўкаранення гіперкадзіроўкі на практыцы. аўтарам праведзена экспертнае інтэрв’ю са спецыялістамі ў сферы журналістыкі, зроблены аналіз выкарыстання QR-кодаў раённымі выданнямі Беларусі. Прапанаваны метадычныя парады. Sat, 15 Jan 2022 00:00:00 GMT https://elib.bsu.by:443/handle/123456789/284486 2022-01-15T00:00:00Z https://elib.bsu.by:443/handle/123456789/232712 Заглавие документа: Рецепция литературного наследия М. Горецкого в контексте современной культуры Авторы: Губская, Вольга Мікалаеўна Sun, 20 Oct 2019 00:00:00 GMT https://elib.bsu.by:443/handle/123456789/232712 2019-10-20T00:00:00Z https://elib.bsu.by:443/handle/123456789/232711 Заглавие документа: Создание медийного образа – игра в кетч или боксерский поединок? Авторы: Губская, Вольга Мікалаеўна Sun, 20 Oct 2019 00:00:00 GMT https://elib.bsu.by:443/handle/123456789/232711 2019-10-20T00:00:00Z