https://elib.bsu.by:443/handle/123456789/51624 2026-04-20T08:05:01Z 2026-04-20T08:05:01Z Francisco Javier Arroyo Canada Jaime Gil Lafuente https://elib.bsu.by:443/handle/123456789/51923 2016-07-28T11:54:06Z 2010-01-01T00:00:00Z

Заглавие документа: ANALISIS DE EFICACIA DE LOS FORMATOS PUBLICITARIOS EN TELEVISION INTERACTIVA MEDIANTE LOGICA BORROSA Авторы: Francisco Javier Arroyo Canada; Jaime Gil Lafuente Аннотация: In a context of technological convergence, where the television and Internet bring near positions and the users can accede indistinctly to audiovisual contents through one or other media. The present work thinks object, in the first place, decide if the interactive advertising formats in television are more effective than the not interactive formats for inform, persuade and remember. In second place, it decide if the own formats of Internet will be effective in interactive digital television. New techniques derived from multivalent logics come to be today, an interesting alternative for decision making by management compared to classical methods. Therefore, after the treatment of subjective expert input we have obtained results have revealed that the interactive advertising formats add efficacy to the media to inform, persuade and remember, highlighting the interactive spot, the DAL (Dedicated Advertiser Location) and the microsite.

2010-01-01T00:00:00Z Lobanova, E. N. Zmitrovich, A. I. Voshevoz, A. A. Krivko-Krasko, A. V. https://elib.bsu.by:443/handle/123456789/51922 2016-10-14T11:09:29Z 2010-01-01T00:00:00Z

Заглавие документа: Financial Decision Making Support System Авторы: Lobanova, E. N.; Zmitrovich, A. I.; Voshevoz, A. A.; Krivko-Krasko, A. V. Аннотация: In this article we consider concepts and components of the Financial Decision Making System that is being developed in the Institute of Business and Management Technology, BSU. Such system can be successfully used either for training experts in financial analytics and financial management or for financial managers and financial directors in an enterprise for the effective financial decision making.

2010-01-01T00:00:00Z Gil Lafuente, Jaime Marquez Soriano, Berta Fernandez Moreno, Patricia https://elib.bsu.by:443/handle/123456789/51921 2016-08-05T10:52:25Z 2010-01-01T00:00:00Z

Заглавие документа: EQUIPADOS PARA GANAR: APLICACION DE LA TEORIA DE LOS SUBCONJUNTOS BORROSOS PARA UN MEJOR RENDIMIENTO COMERCIAL DE LA EQUIPACION DEPORTIVA Авторы: Gil Lafuente, Jaime; Marquez Soriano, Berta; Fernandez Moreno, Patricia Аннотация: Nowadays and with more intensity after the victory obtained in the last football World Cup, the sports’ universe in Spain have developed an enormous business’ potential. The companies that supply the attire of the sportsmen/sportswomen take profit of the popularity of the main protagonists. The consequence is that after important facts as the achievement of a world championship or an European cup, the leisure wear’s market increases exponentially. The new techniques derivative of the multivalent logics can be an interesting tool to support creativitively the firms that want to turn this success into money by showing the sport “stars” as benchmarks of their future clients. With them we will be able to know which are our creativity restrictions in the design and to be closer to the demand of the t-shirt of a very famous football team of the Spanish League, the F.C. Barcelona.

2010-01-01T00:00:00Z Gil Lafuente, Jaime Cabre Borrallo­, Gemma Sanchez Terron, Sandra https://elib.bsu.by:443/handle/123456789/51920 2016-08-08T11:12:04Z 2010-01-01T00:00:00Z

Заглавие документа: “FUZZY CRIME”: UNA ALTERNATIVA PARA LA RESOLUCION DE CRIMENES MEDIANTE FUZZY LOGIC Авторы: Gil Lafuente, Jaime; Cabre Borrallo­, Gemma; Sanchez Terron, Sandra Аннотация: Once the “Principle of gradual simultaneity” (Gil Aluja, 1996) was announced, which says that “a proposition can be at the same time true and false if we awarded a degree of truth and falsehood”, we discover a wide range of application possibilities of the fuzzy logic (Zadeh, 1965) that will help us in our decision making in a word where the determinism and the random are no longer sufficient to deal with reality; a reality that is increasingly uncertain and changing. Our modest contribution will create an important supporting point to solve crimes by using the “Fuzzy Logic”, because the fuzzy logic application can be a suitable complement to the work of police investigation. We are convinced that this application to reality will have many advantages and will help to narrow the high levels of uncertainty that always surround the police cases.

2010-01-01T00:00:00Z