Communication Strategy Analysis On Female Bloggers : master’s thesis / Lu Yiyi; BSU, Faculty of Philosophy and Social Sciences, Department of Social Communication; Scientific adviser: Anastasia S. Komarovskaya

Abstract

Thesis’ aim - to explore the emergence, development and characteristics of women's blogging, with a view to identifying the prospects for this form of internet communication. Many Internet community platforms are faced with the confusion of how to achieve traffic realisation, among which, whether the proper use of new media communication strategy has an extraordinary significance for traffic realisation. At the same time, it is of practical significance to analyse the current situation of women's income improvement from the perspective of women bloggers.