Development of a strategy for an enterprise to enter the foreign market

Abstract

The topic of the article is «Development of a strategy for an enterprise to enter the foreign market». The study is devoted to form a strategy to enter the foreign market. It is important to analyze this problem because we can find out the way for Chinese companies. The aim of the article is to form a strategy for an enterprise. The topicality can be explained by the fact that globalization makes it easier for companies to enter foreign markets. In this article, literature research method, case study method and the combination of qualitative and quantitative research methods are used, because it based on Beijing Bioss Technology Co., Ltd as a case study. Modern methods of scientific analyses have been applied such as comparative research methods, methods of collecting date and methods of analyzing date. It was found that the direction of Chinese biotechnology enterprises to enter foreign market. Therefor we concluded that development of a strategy to enter the foreign markets is feasible. Our finding may find practical application in strategic marketing