Developing business-expansion strategy of China construction industry to Africa and Asia region

Abstract

China's construction industry plays a decisive role in the national economy. The construction industry of the PRC is the largest in the world. Considering the importance of the global construction market, it is price competition that has become a key success factor for Chinese companies. China's construction industry is one of the fund-forming industries. It helps to improve the market situation and has a positive effect on the economic and social situation in society. It is important to develop a strategy for the development of the construction industry in the markets of Asia and Africa. The object of research is to develop a business expansion strategy for Chinese construction. The subject of the research is the peculiarities of the formation and implementation of a business expansion strategy. The author relied on the research of domestic and foreign scientists dealing with the problems of strategic planning for business expansion