Management strategies in the context of business communication

Abstract

The article considers management and leadership in the context of teaching intercultural communication. An attempt is made to study leadership competences in different cultures and their role in creating a corporate culture. Based on the analysis of the scientific literature on leadership of networking and task-orientation modes, management styles, cultural roots of leadership we made an attempt to show that the global leadership style implies the variants which are sensitive to the national leadership patterns to the extent that is most appropriate for the corporate climate and business interests. A common worldview, common views, the same understanding of goals in a heterogeneous multinational team show that adherence to diversity is more important among the students, master students and alumni from BSU and CBS alike. Thus, a common worldview is not regarded as a prerequisite for doing business, and differences can be harmonized by developing a cultural and emotional intelligence to work in a multicultural environment through drive, knowledge, strategy and action