Nature, principles and methods of business and management research

Abstract

The article discusses the importance of understanding the nature and principles of business and management research for a successful implementation of the study. With the view of achieving this objective the differences between quantitative and qualitative methods are reviled, the strengths and limitations of both approaches are discussed. On the example of the evolution of bankruptcy prediction models, it was concluded that it is impossible to focus only on one research method and triangulation between qualitative and quantitative methods allows to achieve significant results.