The Minsk City Card: building awareness of a new tourist product

Abstract

This article is devoted to the problem of building awareness of a city card as a new type of tourist product for Minsk. Much attention is given to the current state of the development of the Minsk City Card. The advantages and disadvantages of the Card are assessed during the comparison with the analogue from another city. The article is focused on the search for new prospects for the Card’s development, which can be implemented in the near future in order to increase its popularity among foreign tourists. This article can become practically relevant as the ideas that are suggested in it can become a part of the Belarusian tourism development strategy.